Firm client, Niki Nihachu, and professional gaming organization, Team Liquid, have recently announced a new partnership, under which Nihachu will represent Team Liquid as its brand ambassador. Nihachu, with 1.36M YouTube subscribers, is currently the most popular content creator on Team Liquid’s roster and a rising star in the industry. As part of the partnership, Nihachu will take over for another firm client, Jeremy “Disguised Toast” Wang, as the new host of Team Liquid’s Alienware-sponsored talk show, Two People Talking. The partnership will allow Niki, an avid gaming equality and mental health advocate, to play a key role in the organization’s “Good in Gaming” initiative, to help foster inclusion and positive behavior in gaming.
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Newman & Lickstein, LLP is a leading law firm serving the interactive media, gaming, and content creator industries. Our attorneys deliver best-in-class legal solutions to some of the world’s most popular streaming talent and content creators, gaming organizations, game developers, management organizations, gaming brands, and a range of other technology-focused industries.